ERT Formula E Team officially welcomes Rakuten Viber back to Formula E in fan-focused partnership
Silverstone/Shanghai - 26 April 2024
ERT Formula E Team is proud to announce a new partnership with Rakuten Viber, a leading global communication platform, marking Rakuten Viber's official return to the ABB FIA Formula E World Championship. This exciting collaboration launched just ahead of the Misano E-Prix in Italy earlier this month.
The partnership brings a unique opportunity for fans to connect with the team on a deeper level. The launch of the exclusive ERT Bot on Viber will offer Formula E enthusiasts a one-of-a-kind behind-the-scenes experience. Fans can expect exclusive content, thrilling contests, and special partner discount codes within the community.
"We are thrilled to partner with Rakuten Viber as they officially return to Formula E, said Russell O’Hagan, COO and Deputy Team Principal, ERT Formula E Team. "Their innovative platform will be a fantastic way to engage with our fans and share our team's journey throughout the season. The ERT Bot promises to be a thriving hub for Formula E fans worldwide."
"We are delighted to partner with the ERT Formula E Team," said Zarena Kancheva, Global Growth Director at Rakuten Viber. "This partnership perfectly aligns with our commitment to connect people with their passions, and we are confident that the ERT Bot on Viber will become a thriving hub for Formula E fans worldwide."
As part of the partnership, Rakuten Viber and ERT have curated a driver and team-themed sticker pack, which will be available to download on Viber’s Sticker Market in May, allowing fans to show their support in a fun and interactive way.
This partnership allows ERT Formula E Team to connect with a wider audience and build a stronger fan base with Rakuten Viber's official return to Formula E.
Notes to editors:
About ERT Formula E Team
The ERT Formula E Team has participated in the ABB FIA Formula E World Championship since its inception and won the inaugural Drivers' Championship title as Team China Racing in 2015. Based at the home of British Motorsport at Silverstone Circuit, the ambitious team is committed to challenging the status quo of Formula E and is fast establishing itself as a respected challenger team among the giants of the industry.
About Rakuten Viber
Rakuten Viber connects people. No matter who they are or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favourite brands and celebrities. Rakuten Viber ensures users have a secure and free environment to share their emotions. Rakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services.
About Formula E and the ABB FIA Formula E World Championship
As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.